It's not often that menswear collections capture my attention more than ladieswear, but French Connection's Spring/Summer 2012 is set to turn our men into particularly dapper chaps. With simple cuts, beautiful colours and striking patterns, I don't think it'll take much persuasion to get the boy to part with some of his hard earned cash. Have a flick through the mini clips on YouTube and see for yourself the quirky slant French Connection have taken with this season's marketing. I'm loving that such a good campaign is actually supported by excellent product. Well done!
Victoria
xo
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